Men’s occasion wear brand Taswa which is collaboration between fashion designer Tarun Tahiliani and Aditya Birla Fashion Retail, has opened an exclusive brand outlet (EBO) in Pune.

Located in the city’s shopping mall ‘The Pavillion’, the store houses Tasva’s selection of wedding and festive wear

“Get wedding ready with Tasva. Tasva is now open, offering a curated collection of traditional menswear that blends timeless elegance with modern craftsmanship,” The Pavillion announced on Facebook.

“Prepare for weddings, festivals, and special occasions with Tasva’s stunning range of sherwanis, kurtas, dhotis, and jackets, designed to make you look and feel your best,” the shopping mall added.

“The Pavillion is part of the Nexus Malls portfolio and is located on Senapati Bapat Road in Pune,” Fashion Network reported.

Tasva joins over 200 Indian and international fashion and lifestyle brands in the mall like Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, Asics and more.

Tasva was launched as a men’s clothing brand under Indivinity Clothing in 2021.

Tasva retails from a mix of company-owned and franchise outlets and aims to offer classic traditional and occasion wear for the modern Indian man.

The business opened its first ever brick-and-mortar store in Bengaluru and also retails online through its direct to customer e-commerce store, pursuing an omni-channel expansion strategy for growth.

Tasva aims to present a new perspective on ethnic wear. The Ek Naya Nazariya collection is a fresh take, a delightful surprise for the man who has always wished for Indian wear that is classy and comfortable.

“Ensembles that spell glamour and style, even while they curate traditional silhouettes and crafts,” the brand informed on its website.