Siyaram Ltd owned men’ readymade garment brand Oxemberg has roped in Indian film actor, Rana Daggubati as the face of the brand.
“This collaboration will refurbish the brands presence in the apparel segment and enhance the brand’s appeal, offering trendsetting apparel for the youth,” a press release said.
The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality.
The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies.
The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touch points.
The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality.
Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear.
Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviours, and choices.
“We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg,” Siyaram’s Executive Director Gaurav Poddar said.
“He embodies the energy, style, and confidence that defines Oxemberg and resonate with the youth, among whom Rana is idolized for his style and personality,” Poddar added.
“I am honoured to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality,” Rana Daggubati stated.
“It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg,” he informed.
