Big Hello, a specialty fashion brand for plus-sized people has opened its sixth retail store in JP Nagar, Bengaluru which will stock stylish fashion clothing and accessories for plus-sized men and women.
Big Hello offers western and Indian ethnic wear for men and women with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment.
The range includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas.
The brand also offers a wide range of accessories including belts, tummy tucker, scarves, ties, pocket squares, and suspenders.
With this launch, the Big Hello store count has reached 15 stores in India in Bengaluru, Chennai, Vijayawada, Guntur, and Hyderabad.
The brand had recently announced the opening of four retail stores in Hyderabad, In Bengaluru, the other five Big Hello stores are in Koramangala, Mantri Mall, Kamanahalli, Jayanagar, and New Bel Road.
“As a Bengaluru based brand, we are today thrilled to open our sixth store in the city within six months of our retail launch,” Modita Tripathi, Brand Head at Absolute Brand, which owns Big Hello said.
“The growing demand for Big Hello fashion wear is also a ringing endorsement of our commitment to curate a truly world-class and no-compromise fashion buying experience for our customers,” she added.
Big Hello is looking to aggressively expand its retail footprint nationwide with plans to open 50 new stores over the next few months.
The Indian plus-size fashion apparel market is estimated at Rs 88,000 crore and has a 12 percent share in the overall fashion market.
Of this, the share of the organised market is estimated at 33 percent or about Rs 29,000 crore. This market is further projected to grow at a CAGR of 25 percent over the next five years.
