Couture and traditional wear designer Richa Ahluwalia has opened a flagship store in Defence Colony in New Delhi, which offers bridal and occasion wear for women as well as traditional styles for men.

The store will offer Indian bridal fashion wear including luxurious bridal lehengas and occasion wear.

“I am thrilled to unveil our flagship store in Defence Colony, which will redefine the way bridal fashion is perceived in the city,” the designer said in a press release.

“This marks the beginning of an exciting new chapter for our brand, and I look forward to welcoming patrons to experience the epitome of luxury and elegance,” Ahluwalia added.

Richa Ahluwalia is a bridal couture house offering wedding outfits like lehengas, sarees, anarkalis, kurta sets, jalabiyas, suits for brides and achkans, bandgalas, waistcoats for grooms.

The designer has a clientele that includes celebrities and well-known socialites across the country and also has plans to expand in to other Indian cities.

Inside the store, shoppers can browse an array of bridal sarees and lehengas in rich red hues with ornate gold embellishments.

Gowns and kurta sets also feature while the men’s segment focuses on detailed sherwanis and other classic ethnic wear silhouettes.

According to its website, the brand takes pride in crafting India’s diverse cultural and design heritage into our creations with elegance, and exquisite 100 percent handcrafted craftsmanship.

Every creation is meticulously crafted by skilled artisans and its dedication to authenticity means each item is exclusively and entirely handmade, reflecting a commitment to tradition and artistry.