Big Hello, a specialty fashion brand for plus-sized individuals, has launched four new retail experience stores in Hyderabad.

Located in Kukatpally, Upperpally, Miyapur, and Panjagutta, these stores offer stylish, high-quality clothing and accessories for plus-sized men and women.

The new Hyderabad stores are designed as ‘Experience Stores,’ featuring vibrant interiors, dancing mannequins, and excellent customer service, reflecting the brand’s lively and inclusive spirit.

Big Hello is the first brand in India to provide a dedicated lounge for customers to sit and shop comfortably, enhancing their retail shopping experience.

With this launch, Big Hello now operates 11 physical retail stores across Bangalore, Chennai, Vijayawada, and Hyderabad.

The brand also has an e-commerce presence and plans to open eight more stores in Hyderabad by the end of this financial year.

Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a growing fashion retail company founded by Vishnu Prasad.

“Hyderabadis love to express their personality through well-fitting clothes, but for a large number of plus-sized people, finding such clothes has always been an uphill battle,” ABRPL CEO Vishnu Prasad said.

“Hello’s launch in Hyderabad solves this problem and brings local people ready access to world-class fashion and fits without compromise,” Prasad added.

Big Hello offers a range of western and Indian ethnic wear for men and women, including shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottomwear, and bandhgalas.

The brand also provides accessories such as belts, tummy tuckers, scarves, ties, pocket squares, and suspenders, all crafted to fit the unique curves of plus-sized bodies.

The Indian plus-size fashion apparel market, valued at Rs Rs 88,000 crore, holds a 12 percent share in the overall fashion market.

Of this, the organized market accounts for about Rs 29,000 crore and is expected to grow at a CAGR of 25 percent over the next five years.