Ethnic wear brand Soch will open its first international store in Brampton in Canada and becomes the latest addition of Indian garment brands expanding into overseas markets.
The Canadian outlet will display the Benglauru based brand’s latest collection including a wide range of designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.
The new store will maintain Soch’s in-store current look, feel, and in-store tech initiatives like endless aisle and other omnichannel functionality.
“The brand has launched an exclusive website for Canada showcasing its collections,” the brand said in a press release.
“Expanding into Canada is a decisive moment. This step signifies the brand’s growth beyond borders, increasing the stakes and expectations of our consumers,” said Vinay Chatlani, CEO at Soch.
“Our strategy is to extend our presence into overseas markets with significant Indian-origin populations, and Canada aligns perfectly with that vision,” he added.
Soch also has plans to expand into other metropolitan cities in Canada, the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK.
With nearly two decades in the industry, the label has now over 175 stores across 68 cities in India.
