Online fashion brand Beyoung has plans to open 100 brick & mortar stores in the ongoing fiscal and has further plans to open 300 stores within the next three years.

“The Udaipur based brand recently launched a store in Bhilwara and has plans to open more stores in tier 2, 3 and 4 cities in states like Rajasthan, Uttar Pradesh, and Tamil Nadu,” a press release informed.

The expansion plan also includes scaling up its marketing, technology, logistics and categories to improve the overall customer buying experience.

“This is a huge step in our journey of offline expansion in tier 2, 3, and 4. We are looking forward to offering quality products and will also be adding more categories,” Shivam Soni, Founder, Beyoung said.

The brand which has a current Gross Merchandise Value (GMV) of Rs 200 crore is targeting a GMV of Rs 650 crore in the next three year.

Founded in 2017, Beyoung is an online brand and has delivered over 20 lakh online orders and claims to have about 3 million customers.

Beyoung has seamlessly worked towards introducing a product range that is capable of countering modern-day fashion trends without making the users compromise on their comfort or budget.

Beyoung offers a range of t-shirts, shirts, boxers, and mobile covers which are manufactured using premium quality of raw materials.