Rareism, a women’s fashion brand has opened its third store in Hyderabad, which was inaugurated by actress Sreeleela.

With the launch of this 650 sq. feet store at Inorbit Mall in Hyderabad, the total store count of Rareism has touched 30 across India.

The store showcases the brand’s full selection of youthful western wear, which is owned by Bengaluru-based fashion retailer House of Rare.

This new outlet promises to offer customers the latest trends in women’s fashion, showcasing collections that are both understated and elegant, catering to every occasion.

The store is designed to provide a unique shopping experience for women, offering them an extensive collection of fashion-forward clothing that caters to their diverse needs and preferences.

Rareism is a brand known for its desk to dinner approach, and the new outlet is expected to further strengthen its presence in the market. 

With a commitment to inclusivity, Rareism’s collections are designed to celebrate every version of womanhood, irrespective of size or age.

“Rareism is India’s answer to European fashion. We believe that multifaceted is not a word; it is a woman, and we aspire to become a one-stop destination for women,” Business Head Abhishek Srivastava said.

He also expressed his gratitude to Sreeleela for her support, and said that the brand was excited to expand its presence in Hyderabad.

Rareism launched its first store in VR Mall in Whitefield in Bengaluru in 2019 and also retails from its direct to customer e-commerce store.

Rareism hits the Indian market three years after the House of Rare launched its first exclusive contemporary menswear line Rare Rabbit across India.