Fashion brand Forever New has once again partnered with actor Pooja Hegde to launch its Spring Summer 2024 collection ‘Another day in paradise’.

“The Forever New range offers a wide array of fashion options, including ruffle dresses, bodycon pieces, cords, linen tops, and frill neck blouses,” the label said in a press release.

“The S/S’24 collection is a vibrant celebration of life and style, encouraging individual expression through pieces that are both timeless and timely,” said Dhruv Bogra, Country Manager of Forever New.

“Inspired by the natural beauty of the season, each garment is carefully crafted to offer a fresh perspective on contemporary style,” Bogra added.

“As a brand ambassador, I am delighted to witness the S/S’24 collection, which continues to uphold these values,” Pooja Hegde said.

“Forever New has always been synonymous with elegance and sophistication. Each piece in this collection oozes charm and represents the essence of contemporary style,” she added.

The new collection will be made available on Forever New’s website and retail outlets all over India.