Fashion designer Ridhi Mehra launched her bridal collection Safarnama with actor Shanaya Kapoor as the brand envoy for the bridal couture campaign.
Safarnama offers a diverse range of styles that include lehengas, pre-draped sarees, long jackets with lehengas, short jackets with lehengas, and sarees.
Ridhi Mehra has created the line using luxurious fabrics such as tissue, organza, tulle, and pure silk coupled with embroidery techniques, including applique, monotone threadwork, and multicolor zardozi.
“When we were planning the first bridal couture campaign, our vision was clear – to create something vibrant and resonant for the modern bride of today,” Ridhi Mehra said.
“We envisioned a bride who embodies boldness, carefreeness, and a spirit of experimentation while still holding onto the traditions in her own unique style,” she added
“As we curated this collection, Shanaya Kapoor naturally emerged as our first and foremost choice to personify the essence of the campaign,” the fashion designer stated.
“This campaign is not just a showcase of bridal couture; it’s a celebration of memories, journeys, and the beautiful fusion of the past with the present,” Mehra noted.
Ridhi Mehra founded her eponymous brand in December 2012 in New Delhi inspired by vintage and European aesthetics.
The brand retails from its New Delhi flagship store, dedicated e-commerce store, and select multi-brand retailers.
Indian Apparel.
