Triumph International, the renowned Swiss lingerie brand, expands its presence in India with the opening of its 18th franchise store at GVK Mall in Hyderabad. Spanning 642 square feet, the store offers a diverse collection of over 150 styles in innerwear and loungewear, redefining comfort and style for women.

Featuring Triumph’s Smart Series for seamless, supportive pieces and the Tri-Action collection for high-performance sports bras, the store caters to various needs. Additionally, the Loungewear collection provides chic and cozy options, while Triumph’s inclusive range of plus-size innerwear flatters every silhouette.

“The unveiling of our 18th franchise store marks a strategic milestone in our ambitious pan-India retail expansion,” Ankur Damani, Commercial Director of Triumph Group (India and Sri Lanka) said.

“With 15 more franchise stores planned across tier 1 and tier 2 cities by 2024, this is a testament to our unwavering commitment to growth and exceeding customer expectations,” Damani added.

“India’s women are poised, powerful, and deserve a brand that celebrates their strength and diversity,” Bhavin Devpuria, Marketing Head of Triumph Group (India and Sri Lanka) also said.

“In 2024, Triumph embraces our role in weaving confidence, comfort, and style into every thread, expanding across India to empower women with the perfect fit, one dream at a time,” he noted.

Triumph International, with over 4 million customers across 220 Indian cities in its 22 years in the market, continues to connect with women nationwide.