Online athleisure wear brand Edrio has graduated to starting a brick-and-mortar store by opening its first outlet in the city of Amritsar in Punjab which will house the latest athleisure wear collections of the brand.

Edrio was started by Rakhi Oswal, a third-generation entrepreneur from the Oswal Group in North India.

The ribbon cutting was done by Himani Arora, Chairman FICCI Flow, Rakhi Oswal, and Oswal Group Chairman Adish Oswal.

“The brand envisions a world where individuals prioritize short movements in their daily routines. Edrio wants to inspire people to incorporate at least 30 minutes of movement into their day,” Rakhi Oswal said.

“Whether it’s going out in the sun, taking a refreshing walk, or simply engaging in physical activities, such as walking and talking simultaneously,” she added.

“Through our vision of promoting awareness about the importance of sunlight, Edrio hopes to make a positive impact on individuals’ health and contribute to a healthier society,” Adish Oswal also said.

“We aim to open 50 plus stores in the next three years,” he too added.

Founded in 2021, Edrio started off as a direct-to-consumer brand selling directly through its website and various e-commerce platforms.

Indian Apparel, Apparel & Textile News.