Biba, an ethnic womenswear brand has opened a new large format store at the Ambience Mall in Ludhiana and also launched its new winter season wedding collection by organising a fashion show.

In its Facebook post Biba said, “Explore the latest wedding collection, find ‘Har Nazar Mein Kuch Naya’ at the Biba store, and give your wardrobe the upgrade it deserves this wedding season.”

An event of glitz and glamour as our wedding collection took centre stage with its enchanting designs, setting the tone for a season of love,” the brand added.

Models stole the spotlight by showcasing brightly coloured lehengas with phenomenal embroidery and a beautifully designed wedding collection at the fashion show. 

Biba had unveiled its brand campaign film ‘Har Nazar Mein Kuch Naya’ on its social media channels on October 19. 

The film beautifully weaves together Biba’s new collection, with the latest trends and vibrant styles featuring a versatile range of outfits offering an exquisite range that caters to every occasion.

In the ongoing year, the womenswear brand has unveiled stores in several cities of India including Chandigarh, Kolkata, Mangaluru, Ranchi, Vadodara, etc.

Biba is also available through ecommerce stores while also having an overseas presence.

Indian Apparel, Apparel & Textile News, Business Network Growth Solution