E-commerce major Flipkart today announced the launch of the ‘Flipkart Fashion Files’ – an exclusive lifestyle content page on its platform.
Flipkart has joined hands with the Conde Nast Group to co-create high quality fashion content for its young and dynamic customers, the Bengaluru-based company said.
Targeted at fashion savvy Indian shoppers, ‘Flipkart Fashion Files’ will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles, the company said in a release.
Mr. Mukesh Bansal, Head – Fashion (Flipkart), said, “With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category.”
Managing director of Conde Nast India Mr. Alex Kuruvilla said: “This is a very exciting opportunity for us as we add Flipkart to our global portfolio.”
