The West Indies Cricketer Dwayne Bravo, popularly known as DJ Bravo along with 3 Big Dogs, a celebrity apparel company based in Singapore has planned to bring his brand DJ Bravo 47 to India.
DJ Bravo 47 will initially introduce t-shirts for men, women and kids in India. Track suits, hats and other accessories will also be launched under the brand within the next six months, Luke Keech, MD, 3 Big Dogs said. Cornerstone Sports, which manages Bravo in India, will market and distribute the brand in the country.
Following the footsteps of some famous cricketers like Yuvraj Singh, Virat Kohli, Mahendra Singh Dhoni and Harbhajan Singh, Bravo is also bringing its brand to India. Bravo, who is a part of the Chennai Super Kings team in the ongoing Indian Premiere League (IPL), has a huge fan base in the country. He has brought the apparel brand to India with a view to share something that is close to his heart with his fans, Bravo said.
The official merchandise of DJ Bravo 47 is already available online. The company is also in talks with some e-commerce platforms and organised retailers to sell the products in India, Keech added.
– Apparel and Textile News, Apparel Talk, Indian Apparel
