Having 200 franchise stores across India, Bombay Dyeing being one of India’s most endeared brands will set up more than 90 franchise stores in tier II and III cities by 2018.
The company sees a growth of 30 to 35 percent in textile and retail segments. We are also arranging to sell our products through multi- brand stores in Central Asia, Aloke Banerjee, Bombay Dyeing’s chief executive officer (retail) said.
After Vivaldi which had been sold to Proline, Wadia group’s flagship company, Bombay dyeing is ready to step in the readymade garment sector by introducing its apparel brand in menswear. Owing to the market research by the company in the South due to the popular demand for readymade apparel, Bombay Dyeing will gradually have acquainted with the other markets soon, Banerjee said.
Not only the campaign of the products has been initiated but it is also allowing its customers to customize their bedsheets both online and offline stores within 30 days.
The textile arm of Wadia Group already has 27 company-owned stores and 3000 multi-brand stores across India.
– Apparel and Textile News, Apparel Talk, Indian Apparel
