Pepe Jeans India has signed Sidharth Malhotra as the first ever Indian brand ambassador of its brand.  With his unique style, confidence and personality, the brand feels that it makes him the perfect advocate for Pepe Jeans’s newest Spring Summer 18 campaign #MadeToCreate.

Pepe Jeans’ artists and customers were born or made to create in their own right, so the collection talks to them. The collection inspires everyone to experiment with fashion and create their own individual looks. Pepe Jeans Spring Summer 18 collection is now available at stores nationwide.

The new brand ambassador Sidharth Malhotra said, “Pepe Jeans is such a cool and iconic casualwear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a long-time fan of the brand.”

“Pepe Jeans today has evolved in to one of the coolest and most iconic denim brands in the world. We are happy to have Sidharth Malhotra become part of the Pepe Jeans brand heritage. Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans.” Kavindra Mishra, MD, Pepe Jeans India said.

In India, Pepe Jeans is present across 218 EBOs, over 1,350 MBOs and 477 large format stores.

– Apparel and Textile News, Apparel Talk, Indian Apparel