Celebrating individuality and inclusivity, an American fast fashion brand Forever 21 from Aditya Birla Fashion and Retail Ltd. launched its fall 2017 collections with its unique #WeAreForever campaign.

Forever 21’s Fall ’17 collection comprises of logo tees, to sheer ruffle adorned blouses, velvet and silk camisoles that are set against denim jackets, skirts and trousers mirrors the spirit of the collection. It was showcased by famous fashion and style guru Prasad Bidapa at the Forever 21 store, VR Bengaluru, Whitefield. The showstopper for the evening was the stunning Sandalwood actress Aindrita Ray, who walked the runway with grace and splendor, sporting the latest collection.

The new look of the classic moto jacket with studs is a wardrobe must have for the uber-chic women. Adding on to the collection is the wide range of accessories to glam quotient of the discerning women.

“We are happy to introduce the most awaited Fall ’17 collection which is inspired by the latest global runway trends. Fashion is an important tool for self-expression and our fall campaign #WeAreForever strongly resonates this thought. Our collection celebrates individuality and inclusiveness. It calls out “Come FALL in Love” which represents the largeness of our campaign. At Forever 21, we aspire to make high fashion accessible to fashion-conscious youngsters by introducing different styles every week,” Rahul Jhamb, Brand Head, Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited said. The new collection will be available across our 18 stores in the country, he added.

The men’s casual wear offers an interesting variety of two tone denims and track jackets with unique detailing and pops of color, velvet hoodies and camouflage which will provide a fresh and modern spin to their wardrobe.

Bringing global trends and runway fashion closer to the fashionistas, Forever 21 promises to provide a unique fashion journey to its fashion conscious customers.

– Apparel and Textile News, Apparel Talk, Indian Apparel