Grasim Bhiwani Textile Limited (GBTL) has signed superstar Amitabh Bachchan as its brand ambassador to expand its business pan-India as well as in markets across the globe, and progress towards its strategic ambition to become leader in the market.

The brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. S Krishnamoorthy, managing director of GBTL said, “We are privileged to have Amitabh Bachchan as our brand ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL – Grasim. It is the most recognized suiting brand in India and by roping in Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India,”

GBTL has a strong presence in manufacturing of polyester viscose and polyester wool fabric which not only caters to the domestic but also in the international market across geographies under the brand name GBTL – Grasim. The outcome of the company’s offerings is from an innovative driven-culture, diligent research and development and a dedication to live up to consumer expectations. Its all-India presence is very much effective through an elaborate and well-established pan-India distribution network.

The New York City-based advertising company Ogilvy & Mather is reunited with GBTL – Grasim and are very happy with company’s brand ambassador selection.

Earlier this year, Grasim Industries Limited (Grasim), textiles and building materials manufacturer, sold 100 per cent holding of GBTL, a wholly owned subsidiary, to Donear Group of Mumbai. The divestment was part of business portfolio review exercise from time to time.

– Apparel and Textile News, Apparel Talk, Indian Apparel