An American clothing and accessories retailer, American Eagle Outfitters Inc. is set to make its debut in India next year by signing a license agreement with Aditya Birla Fashion and Retail Limited (ABFRL), a retail venture of Indian conglomerate Aditya Birla Group, to launch its standalone stores in India.
ABFRL now has the exclusive rights to retail the American Eagle Outfitters and Aerie brands in India through physical stores and online stores as the retailer recently signed By virtue of the agreement.
ABRFL was in talks with American Eagle Outfitters for the collaboration from past many months.
“Aditya Birla, with its vast market experience and broad retail capabilities, offers a great platform for both of our brands AE jeans collections and casual American style to create the niche in the Indian market,” Andrew McLean, EVP – Global Commercial Operations said.
The first two American Eagle Outfitters stores will be opened in the two Tier I cities, Mumbai and Delhi, in September 2018.
Currently, the company operates more than 1,000 American Eagle Outfitters and Aerie stores in the US, Canada, Mexico, China and Hong Kong. The brands are also available in over 190 international locations operated by licensees in 24 countries.
– Apparel and Textile News, Apparel Talk, Indian Apparel
