Ramdev’s Patanjali Ayurved Ltd is gearing up to launch an indigenous line of apparel, including denims, for men, women and children which will be available across 250 exclusive retail outlets by April 2018 with an initial annual sales target of Rs 5,000 crore, his spokesman SK Tijarawala told a popular Indian business daily.
This will start with woven clothes, knitwear and machine-made apparel, including denims, Tijarawala said. A suitable brand name aligned with its ‘swadeshi’ agenda is being worked out, but ‘Paridhan’ (Hindi for apparel) is an option, he said.
The products will be sold at Patanjali stores as well as other apparel retailing outlets across India, including the Big Bazaar chain, with which the company already has an alliance. It may also explore the possibility of selling the line through retail outlets of government-managed Khadi and Village Industries Commission (KVIC).
Patanjali has already teamed up with a few hundred handloom weavers in northern India and plans to set up its own manufacturing units, Tijarawala said.
– Apparel and Textile News, Apparel Talk, Indian Apparel
