American DJ/production duo Alex Pall and Andrew Taggart have been named as the global brand ambassadors for internationally renowned fashion designer brand Tommy Hilfiger menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017.
Hilfiger has a longstanding affinity for music, which has remained a never-ending source of inspiration throughout his career and developed into a strong connection between his brand and the music industry. By naming the Grammy award-winning duo as the global ambassador, Hilfiger brings a modern, youthful twist to its 30-year global menswear legacy.
The Fall 2017 Tommy Hilfiger menswear range celebrates the ‘90s with a fresh twist on tradition as the collection embodies the rebellious attitude that characterised the decade.
“Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage. Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience,” Daniel Grieder, CEO, Tommy Hilfiger said.
– Apparel and Textile News, Apparel Talk, Indian Apparel
