E-commerce giant Amazon India, in collaboration with the Gujarat Tribal Development Department, recently organised its first regional workshop for tribal entrepreneurs in Gujarat. The workshop was aimed to educate and help tribal entrepreneurs understand the nuances of online selling and be a part of and benefit from India’s digital economy.

Gujarat is home to more than 5,000 artisans from across 14 districts. Bamboo Crafts, Warli Painting, Pithora Painting, Bhada Painting, Clay Craft, Minor Forest Produces (like Honey, Musli, Tamarind), herbal medicines, embroidery items, tribal food items are the main items the artisans of the state are good at.

Amazon India will offer various services such as cataloguing, imaging, technical guidance and support with aspects related to identifying saleable products and other promotional activities under this programme.

“Our aim is to train, market, sell and deliver these unique tribal products and drive disruptive change and transform the lives of these entrepreneurs,” director, Amazon India, Gopal Pillai said.

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