Fashion designer Pallavi Mohan has inaugurated her first 1200 sq.ft. flagship store Not So Serious at Mehrauli, New Delhi. The brand is a premiere name in the Indian fashion fraternity.

The concept store resonates the soft aesthetic of the clothes and encapsulates the dreamy and whimsical spirit of the brand with the newest edition of kids wear and occasion wear. The kids wear comprises ‘mini me versions’ of the couture line including sequined gowns, A-line dresses, skirts and crop tops.

The brand specializes in collections that merge Western sensibilities with an Indian ethos. It aims to create an individual style that screams simplicity and sophistication.

Not So Serious retails from leading stores in the USA and UK as well as in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Goa and Jaipur in India. The store also has its presence online at Anthropologie.com, PerniasPopupShop.com, Exclusively.com and DateTheRamp.com.

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