Bollywood actor Sidharth Malhotra is the new brand ambassador of the Euro Fashion Inners (popularly known as Euro Fashions) with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy.

Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate foothold in the consumer market globally.

Euro Brand president, Rajnish Agarwal is excited about the collaboration and confirms that “Euro Fashions have signed up Sidharth Malhotra as its brand ambassador.”

Commenting on his association Malhotra said, “It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit and quality. Its youthful disposition and appeal is what led me to join forces with the brand.”

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