Online ethnic-wear platform Craftsvilla has launched its third in-house brand ‘Anuswara’ that offers craft inspired contemporary ethnic wear for women.

“We are expecting 25-30 per cent sales from the launch of Anuswara. The new range will enable us to garner higher margins as well as high valuations in the long term.

We have seen an increase in demand for contemporary ethnic wear on our portal, and realised that it’s an opportunity,” Manoj Gupta, co-founder, Craftsvilla said.

Anuswara marks the third in-house brand launch from Craftsvilla after two in-house brands Avanya and Jharoka launched by the platform last year.

“Each of these brands caters to different customers across various segments and caters to their varied requirements,” Gupta said.

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