Jabong, multi-brand e-commerce store, has announced its exclusive partnership with the New York based leading iconic headwear brand New Era. Available for men, women and kids, the brand will be offered on Jabong in different variants. With the partnership with Jabong, New Era is launching its brand in India for the first time in Mumbai next month.

“We are excited to be the exclusive partner for New Era in India. Sportswear as a category has been a major focus for us over the years and it has been our constant endeavour to bring home the biggest and the best international sports brands,” Rahul Taneja, chief business officer, Jabong, said.

“New Era as a brand has a very rich legacy and for years has held exclusive licenses for major sporting leagues. Addition of New Era to our portfolio gives the sports enthusiasts in the country to experience the iconic brand exclusively through Jabong,” Taneja said.

“We are delighted to be launching the brand In India. As a global brand, we have a strong presence in all markets so India was a natural progression especially with its passion for sport and culture. We are committed to bringing the best quality headwear to the country through our exclusive partnership with Jabong which is renowned for being one of the top online shopping destinations for sportswear in India,” Paul Gils, vice president EMEA, New Era, said.

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