The premium brand from ic owned Madura Fashion & Lifestyle, ‘Allen Solly’ in partnership with ‘Pochampally Handloom Weavers Cooperative Society (PHWCS)’, will use a traditional Indian fabric, ‘Ikat’ woven by the handloom weaving cluster in its shirts range.

Allen Solly will bring together this traditional weaving style, which has received a Registered Geographical Indication (RGI), with contemporary designs and cuts.

The Pochampally handloom cluster, which is home to more than 10,000 weaving families, has been creating Ikat fabrics for many centuries. The skill has been passed down several generations, and remains as original as ever.

Ikat is the name given to a particular technique of tie-and-dye weave, in which the warp and weft threads are dyed separately and then woven together to create intricate and beautiful patterns.

The Allen Solly Ikat fabric shirt will have 20 stitches per inch, premium quality interlining for collars, cuffs and plackets, and buttons made of natural wood, with the end product, being uniquely traditional and handcrafted, yet exquisitely trendy and contemporary.

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