Khadi and Village Industries Commission (KVIC) is targeting the youth of the country to promote sale of Khadi. To bring youth to Khadi stores KVIC is introducing Khadi denim and T-shirts.
“It has taken up designing and marketing of products targeting the youth. KVIC has put in place the franchisee system for setting up of new outlets in different parts of the country,” KVIC spokesperson said.
“185 Khadi Institutions (KIs) outlets have been modernized and computerized resulting in increase in sales in the range of 20 to 30 per cent,” he added.
KVIC as well as Khadi Institutions are working with the reputed retailers to offer suitable online platform for retailing Khadi and Khadi products through digital marketing. KVIC is working with reputed fashion designers to make Khadi products more appealing to the youth by introducing unique design and style.
In order to encourage bulk purchases, KVIC introduced ‘Bulk Retail Linked Gift Voucher Scheme’ in Departmental Sales Outlets (DSOs) at Delhi, Kolkata, Mumbai, Goa, Patna, Ernakulam and Bhopal. The gift vouchers are being redeemed against purchase of any Khadi and V.I. products across the counters of the respective DSOs.
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