Ludhiana-based company Sears Knit’s winter wear brand ‘Lure’ collection for A/W 2016 is slightly different from last season. This time, fashion is more dominant and a variety of fabrics have been used to prep up the look these include cotton, wool blends, polyester, nylon, etc.

“We have introduced a host of trendy prints. The range is a blend of smart and regular fit. Accessories has been well done with the use of trendy and stylish buttons and zips. We have a lot of bomber jackets as they are in vogue. Then there are traveller jackets that are popular because of their prices. These jackets are economical, easy to maintain and worn during winters. Travel jackets are made of quilting and water repellent fabric. We have jackets with and without sleeves, reversible jackets as well as long jackets,” Vinay Aggarwal, director of Lure said.

“We pay equal attention on functionality and fashion. Mild winter areas require fashion and while heavy winters demand functionality. We use micro polyfill to keep functionality in place without compromising on fashion. This is light weight and gives more warmth than other fillings,” Aggarwal added.