Snapdeal Forays into Designer Wear Fashion
Having established its position in value-for-money apparel segment, Snapdeal.com will now offer premium designer wear, to its consumers through the launch of its ‘The Designer Studio’.
Snapdeal has launched this new initiative in partnership with an apex body of Indian fashion – Fashion Design Council of India (FDCI), in a bid to expand its fashion products assortment in a category which is growing at 30% month-on-month.
The Designer Studio will not only include ready-to-wear and made-to-order clothing collections, but will also build consumer engagement by presenting the complete achievement timeline of each participating designer.
The Designer Studio will showcase an array of creations from labels of renowned Indian fashion designers like Manish Arora, Malini Ramani, Ashish N Soni, Varun Bahl and Samant Chauhan. Snapdeal hopes to rope in more designers in the next few months.
In clothing, the range for women will include dresses, tops, tunics, kaftans, sarees and bridal wear exclusively created by Malini Ramani and Manish Arora and a made-to-measure service for bridal wear by Manish Arora will also soon be added.
For men, Ashish Soni and Samant Chauhan will launch a dashing collection of crisp shirts with pin tuck and other intricate handcrafted detailing, along with striking printed waist-coats.
“This is in line with the company’s strategy to cross a business of Rs.6000 crore from the fashion category by the next financial year, as announced earlier this year,” Snapdeal said.