Online lingerie retailer Zivame is planning to set up 50 offline experience customer stores across the country by March 2017, the company’s chief executive officer Richa Kar said.
While three new stores will come up in Pune, Delhi and Gurgaon this month, one each will be opened in Chandigarh and Kochi by the end of next month, Kar said, adding 50 such exclusive Zivame label experience stores, will come up by March next.
She, however, emphasised that the stores would only be “customer touch points and not store inventory”. Zivame had opened its first such store in Bengaluru in December last year.
Expressing optimism over business garnered by such experience stores, Kar said, the company was encouraged by 80 per cent conversion (into real sales) from the first store in Begaluru’s Indiranagar area.
The company expected the experience stores to contribute 50 per cent to its revenues in the next year and a half. The focus was to show customers in a unique way and the Bengaluru experience motivated them to replicate the idea across the country, she said.
Elaborating on their marketing style, Kar said “We want to give a good customer experience by asking our staff to be ‘lingerie advisors’ and build lingerie closets for women.”