Cricketer Yuvraj Singh’s premium fashion label YWC has inked an exclusive deal with online fashion store Myntra. Apart from YWC’s website, YWC will be available online exclusively on Myntra.
The apparel will be manufactured by Suditi Industries – which holds distribution rights for YWC and has partnered with Myntra for exclusive online retail distribution. Suditi also supplies apparel to FC Barcelona, Manchester City FC and MTV.
“We have tied up with YWC as we see potential in sports inspired lifestyle fashion,” Ananth Narayanan, CEO of Myntra said.
Yuvraj Singh’s fund YouWeCan Ventures became operational last year in April. It has financed many startups in healthcare, sports, beauty and fashion, food and travel segments. The venture is aiming to raise around Rs.300 crore from its investors in a span of three years.
Apparel & Textile News – Apparel Talk, Indian Apparel