A leading name in the fashion apparels and accessories, ‘Wills Lifestyle’ has opened a new store in Delhi with a new retail identity and design concept. The new design elements include visually enhanced facade, with the brand’s signage mounted on the glass storefront. The store has been enhanced to appeal to shoppers through visual merchandising elements such as nesting tables, props and upgraded shelving systems.

The nesting tables tastefully showcase selected merchandise for a coordinated look and also highlight the latest in fashion. ITC’s Wills Lifestyle presents a premium wardrobe for men and women. On offer are contemporary formals, casuals, evening wear, designer wear, fragrances, bath and body care products and premium accessories.

Customers can browse at leisure and shop in a relaxed and pleasing atmosphere. The use of space is refreshing, which is reflected even in the spacious changing rooms. Every store offers an international retailing ambience with the extensive use of glass, steel and granite, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.

Wills Lifestyle has partnered with several leading designers including Ritu Kumar, Rohit Bal, JJ Valaya, Ranna Gill and Rohit Gandhi. The brand’s stores are spread nationwide across high streets, up market malls and select ITC hotels.

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