Wide Range Of Initiatives Unveiled By Apparel Retailer Macy’s

Apparel Retailer Macy’sNYSE listed apparel retailer, Macy’s, Inc. has unveiled a series of initiatives to evolve its business model and invest in continued growth opportunities.

These include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s as well as a series of adjustments to its field and store operations to increase productivity and efficiency.

Macy's, Inc.

Both Macy’s and Bloomingdale’s are restructuring their respective central merchandising and marketing functions, so that each brand can develop and present its assortments seamlessly across channels and provide a single omnichannel view in all product categories.

Going forward, one unified merchandising and marketing organization, a hybrid of store and online buying, will support the entire Macy’s Bloomingdale’s businesses to encourage both store and digital growth.

Macy’s and Bloomingdale’s are also adjusting certain aspects of store and field operations and refocusing the staffing in each store location to facilitate growth, increase productivity and improve efficiency.

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