UK Online Fashion Brand ASOS Piggybacks On Reliance Retail In India

UK Online Fashion Brand ASOS Piggybacks On Reliance Retail In India

UK’s online fashion retailer ASOS is piggy backing on Reliance Retail to enter India and to do so has entered into a long-term licensing agreement.

“Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in the country,” Reliance Retail said in a statement.

The retailer will present ASOS’s curated portfolio of fashion-led own brand labels into the Indian market through a multi-channel presence and retail formats.

In the past, Reliance Retail has partnered with Jimmy Choo, Burberry, Michael Kors, Armani Exchange, and Coach.

“This reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave,” Isha Ambani, Director at Reliance Retail said.

“We want to give fashion lovers confidence to be whoever they want to be through access to the latest and best trends,” José Antonio Ramos, CEO at ASOS also said.

“Together with Reliance Retail, we are bringing some of our fashion-led own-brands to customers in India, including ASOS Design, one of the biggest British fashion brands on the planet,” he added.

ASOS is known as a destination for fashion-loving twenty-somethings around the world through its app and web experience and is available in nine languages and over 200 markets.

The British brand offers a curated portfolio of thousands of products sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels.

Reliance Retail and its subsidiaries operate a network of over 18,836 stores and online platforms across fashion & lifestyle, grocery, consumer electronics and pharma.