The textiles ministry launched handloom website of ‘India Handloom’ Brand called www.indiahandloombrand.gov.in yesterday.
The website is a one stop platform for all services to consumers, bulk buyers and handloom producers. The website will provide full details of all registered India Handloom producers which will facilitate verification of genuine India handloom product by customers. They will able to verify the genuineness of the brand logo through the registration number, which is printed on every label on the product, the textiles ministry in a release said.
The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased. It will also contain brief description of every product category and tips to identify genuine products. Contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will able to directly access the handloom producers registered under the Brand, the release said.
The web site has also a section where handloom producers can apply online for registration under the Brand and can also track status of their application.
Launching the website, textile secretary, Rashmi Verma said the government is committed to raise the market positioning of the products for development of handloom industry and for increasing wages of handloom weavers. She said website will be an important platform for achieving these objectives and would be user- friendly both for consumers as well as handloom producing agencies.
‘India Handloom’ Brand was launched by the Prime Minister on August seven last, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance. The main objective is to promote the production of quality products with new designs for winning the trust and confidence of customers.