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Handloom Exports Data Reveals Top Global Markets

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Wool Futures Explores Future Of Workwear

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Workwear is being reimagined for the future as the Woolmark

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Tag: Woolmark

Wool Futures Explores Future Of Workwear
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Wool Futures Explores Future Of Workwear With Mike Horn

Workwear is being reimagined for the future as the Woolmark Company unveils the latest edition of its Wool Futures initiative, focusing on next-generation performance apparel for modern outdoor professions. Led by Woolmark ambassador and renowned explorer Mike Horn, the concept-driven release explores innovative approaches to workwear and outerwear, blending durability, functionality, and sustainability to meet […]

Woolmark Strengthens India–Japan Wool Trade
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Woolmark Strengthens India–Japan Wool Trade Ties With Wool Connect In Tokyo

The Woolmark Company continues to strengthen global wool supply chain partnerships with the launch of Wool Connect, a focused B2B matchmaking initiative designed to connect Woolmark-certified Indian wool manufacturers with international buyers. The platform aims to accelerate sourcing conversations, enable meaningful trade engagement, and reinforce the value of high-quality, Australian merino wool in global markets. […]

Woolmark’s ‘Merino Reimagined’ with Ajio Luxe & Tata CLiQ
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Woolmark launches ‘Merino Reimagined’ With Ajio Luxe And Tata CLiQ Luxury, Bringing Merino Wool’s Performance And Year-round Comfort To Indian luxury Consumers

Woolmark has launched a strategic, collaborative campaign with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, spotlighting the versatility and advanced performance capabilities of Merino wool. The campaign, titled “Merino Reimagined,” aims to shift consumer perception by showcasing wool as a modern, year-round luxury fibre rather than solely a heavy winter material. […]

Merino Wool Takes Center Stage: A Look At Its Rising Demand
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Merino Wool Takes Center Stage: A Look At Its Rising Demand

From the runway to the streets, Merino wool is experiencing unprecedented global demand. Around the world, consumers are turning away from synthetics and choosing natural fibres that deliver performance, comfort and sustainability in equal measure. The past month has seen the Australian wool market embark on its biggest price rise in 30 years, amplifying the […]

Woolmark Conclave to Promote Wool Industry in India
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Woolmark Conclave to Promote Wool Industry in India

A global authority on wool, ‘The Woolmark Company’ hosted a full-day event called Wool Conclave along with the India Fashion forum (IFF) to promote the wool industry in India. The event also highlighted the Woolmark’s ‘Grown in Australia, Made in India’ initiative and endorsed the multiple properties of merino wool and its boundless potential. Fashion […]

Exinfinitas & Macgraw Win Woolmark Prize
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Exinfinitas & Macgraw Win Woolmark Prize

‘Exinfinitas’ and ‘Macgraw’ have been named winners of the 2016/17 International Woolmark Prize Australia and New Zealand regional final in the menswear and women’s wear categories, respectively. In women’s wear, Beth and Tessa Macgraw showed a two-piece look. One an overcoat made of 17-18 micron Australian Merino wool and another, a pure wool dress made […]

Woolmark Features Cool Wool At Premiere Vision
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Woolmark Features Cool Wool At Premiere Vision

Woolmark has featured its ‘Cool Wool’ for the premium suiting in the upcoming spring and summer seasons at the recent Premiere Vision Paris show, according to company sources. The Woolmark Company’s stand presented the latest edition of the Wool Lab, with a particularly eye-catching collection of selvedges in varying colours and graphics to showing the artistic […]

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Jury Panel For Woolmark Prize

The Woolmark Company has announced the jury panel for the India, Pakistan and Middle East regional round of the highly coveted International Woolmark Prize 2015-16, the award known for identifying emerging designers to the world stage. For the first time the event will be held at Vida Hotels and Resorts’ boutique hotel Manzil Downtown Dubai […]

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New SS Line With Woolmark By Park Avenue

Formalwear brand Park Avenue has recently launched a spring/summer collection, created using fabrics from The Woolmark Company, at the Australian High Commission office in New Delhi. The ready-to-wear label showcased an array of sharp, cutting-edge looks, based on soft-tailored constructions, in a wide spectrum of colours ranging from white, cobalt, navy, grey and black to […]

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New S/S Collection By Raymond & Woolmark

Suiting material specialist Raymond, in collaboration with The Woolmark Company, has launched a new spring/summer collection, made entirely from superfine Merino wool, at a fashion show held at the Australian High Commission in New Delhi. To promote wool as an all-weather fabric in India, the brand showcased a summer-friendly assortment of formal and occasion menswear […]

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Womenswear Finalists For Woolmark Prize

The Woolmark Company has announced the names of five finalists in womenswear category for its annual International Woolmark Prize 2014/15 ceremony, due to be held in Beijing on March 17. The shortlisted contestants will showcase their creative excellence, using Australia”s pre-eminent natural fibre Merino, before a jury comprising English fashion designer Victoria Beckham, Angelica Cheung […]

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