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Tag: Van Heusen

Van Heusen Unveils Taapsee Pannu as the Face of Their Empowering 'Lead Every Role' Campaign
Apparel and Textile News Apparel Brands and Companies National News Trade Info News

Van Heusen Unveils Taapsee Pannu as the Face of Their Empowering ‘Lead Every Role’ Campaign

Van Heusen is thrilled to announce the incredible Taapsee Pannu as its new brand ambassador for women’s fashion. Known for her exceptional talent, versatility, and unwavering determination, Taapsee embodies the modern Indian woman who effortlessly balances ambition with style. With a career spanning critically acclaimed films and bold personal choices, she has emerged as a […]

ABFRL Launches StyleUp's 30th Indian Store In Hyderabad
Apparel and Textile News National News Trade Info News

ABFRL Launches StyleUp’s 30th Indian Store In Hyderabad

Aditya Birla Fashion and Retail Ltd.’s (ABFRL) multi-brand fashion retail chain StyleUp has unveiled its 30th Indian store in Hyderabad. “Located at Aparna Neo Mall in Nallagandla, this new store is the seventh store in Hyderabad. Here’s to yet another milestone and cheers to many more,” Ekta Saran, Senior VP at StyleUp said in a […]

Van Heusen innerwear & athleisure on Expansion Spree
Apparel and Textile News Apparel Brands and Companies Retail News

Van Heusen innerwear & athleisure on Expansion Spree

Aditya Birla Fashion and Retail Ltd’s (ABFRL) Van Heusen innerwear and athleisure business has announced a pan India growth plan in this segment. Since those have created a strong presence across 1,700 outlets in 80 towns in South India, with its premium and innovative collection. As a part of its expansion plans, Van Heusen’s innerwear […]

AB Fashion Looks For A Bestseller In India
Apparel Brands and Companies Apparel and Textile News Retail News

AB Fashion Looks For A Bestseller In India

Aditya Birla Fashion and Retail is in active discussions to acquire 49 per cent stake in Danish apparel maker Bestseller India, and is offering attractive valuations, according to one of the three industry executives aware of the development. Aditya Birla Fashion said it does not comment on market speculations, while Bestseller confirmed business discussions with […]

ABFRL selects Dassault Systemes' Industry Solution
Apparel and Textile News Apparel Brands and Companies

ABFRL selects Dassault Systemes Industry Solution

Leading fashion and lifestyle brand Aditya Birla Fashion and Retail Ltd (ABFRL) today said it has adopted ‘My Collection’, an industry solution from 3D experience platform Dassault Systemes to market its fashion collections and increase consumer satisfaction, the company in a statement said. ABFRL is recently engaged in a customer-centric strategy to develop innovative collections […]

Brands to extend End-Of-Season-Sales till Holi
Apparel and Textile News Apparel Brands and Companies

Brands to extend End-Of-Season-Sales till Holi

Low consumer confidence in the aftermath of the November eight currency swap announcement has prevented brands from liquidating last season’s stocks as, analysts said, even discounts of up to 70 per cent don’t seem to be enough to bring back buyers of Zara’s jackets or Van Heusen apparel. Promotions, cashbacks and discounts by brands such […]

Van Heusen Signs New Deal with Amazon Fashion
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Van Heusen Signs New Deal with Amazon Fashion

India’s fashion forward power dressing brand, ‘Van Heusen’ has signed a deal with Amazon Fashion e-store to exclusively launch its ‘My First Formals’ apparel collection for young professionals. The unique collection fashionably introduces the never fading classic style with power packed details along with fine fabrics woven beautifully with fresh new tones. Made from 100 […]

Birla Cellulose
Apparel and Textile News Apparel Brands and Companies

Birla Cellulose Promotes ‘Liva’ At 61st NGF

Birla Cellulose, the flagship company of the Aditya Birla Group recently launched Liva, a new age fabric brand in line with consumer needs. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient in clothing. Birla Cellulose being the world leader in manmade cellulose fibre industry is […]

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