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Digital Arm of ABRL to Launch SKULT Merchandise

‘Abof’, the digital arm of Aditya Birla Retail will launch Bollywood actor Shahid Kapoor promoted SKULT merchandise in brick and mortar stores in next quarter. It is in talks with Shoppers Stop, Lifestyle, Central and Pantaloons to offer the SKULT products in these large format retail stores. “We are working on plans to take SKULT […]

appareltalk
March 2, 2017
5 Comments
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Apparel and Textile News Apparel Brands and Companies

Abof Launches Athleisure Fashion Brand ‘Skult’

An online fashion shopping destination by Aditya Birla Group, Abof has launched athleisure fashion brand ‘Skult’, in partnership with actor Shahid Kapoor on its portal. Skult, India’s first athleisure brand, is built on the principle of fashion meets functionality and design meets innovation. The brand is crafted to suit all occasions – work, casual or […]

appareltalk
October 19, 2016
9 Comments
351 Views

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Digital Arm of ABRL to Launch SKULT Merchandise

Abof Launches Athleisure Fashion Brand ‘Skult’