Meta-RAI Whitepaper Highlights AI-Powered Omnichannel Shopping Boom In India
Meta-RAI whitepaper highlights how Indian consumers are moving fluidly between scrolling on social media and shopping in-store or online, making retail journeys increasingly omnichannel. To understand this rapid shift, Meta Platforms, in collaboration with the Retailers Association of India (RAI), has unveiled new findings showing how AI, short-form video, creators, and messaging platforms are reshaping […]
