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Liva Reviva™ M Sets Benchmark As India’s First Recycled Cellulosic Fibre – Redefining Sustainability In Textiles

In a landmark move that could redefine fashion’s environmental future, Birla Cellulose today announced the launch of Liva Reviva™ M, India’s first next-generation circular fibre madewith up to 50% mechanically recycled post-consumer textile waste. This breakthrough marksnot just a product launch, but a bold declaration: fashion can no longer afford to be linear. At a […]