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Amazon Launches Second In-House Fashion Brand Myx

Online retailer Amazon India has launched its second in-house fashion brand ‘Myx’, an ethnic womenswear label, a couple of months after launching menswear brand Symbol. Myx has been introduced in a bid to boost the e-commerce marketplace’s sales in the fashion segment, which is currently dominated by Myntra, a fashion e-commerce website owned by Flipkart. […]