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ABG Launches Fabrics Brand ‘Liva’

Aditya Birla Group firm Birla Cellulose has launched fabrics brand ‘Liva’, which promises natural fluid fashion. Birla Cellulose, a leader in cellulose fibers has already tied up with 22 major brands and is planning for more in the coming season, a statement said. To promote its availability in small commercial quantities, the company has tied […]