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Lux to be a Youth-Centric Brand
Apparel and Textile News Apparel Brands and Companies

Lux to be a Youth-Centric Brand

Kolkata-based Rs 950-crore Lux Industries plans to reposition itself as a youth-centric brand and add more products to its existing range. Targeting an annual turnover of Rs 2,000 crore by the end of 2020, the brand is also adding more manufacturing units to its present inventory. While the company already has operational manufacturing units in Bengal, […]

Lyra To Venture Into Lingerie Segment
Apparel and Textile News Apparel Brands and Companies

Lyra To Venture Into Lingerie Segment

Lyra, the women’s legging brand owned by Kolkata-based Ebell Fashion, a Lux Group company, will soon launch lingerie and loungewear for women under the same brand name. The company will position Lyra intimate wear as affordable collection and will target self-independent, emancipated woman looking to own a good product at a decent price. “Lyra today […]

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