Omni-Channel Strategy By Shoppers Stop
Lifestyle retail chain Shoppers Stop will invest another Rs 20 crore over the next 18 months in technology and infrastructure to attain omni-channel status. Omni-channel refers to retailing through online and offline channels. So far, the company has invested about Rs 40 crore toward this end. “The company has embarked on its omni-channel journey to […]

