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Textile Export momentum from India is facing renewed challenges as
PM Vishwakarma artisans received a major boost as the MSME-DFO,
PM MITRA Parks marked a major milestone as 190.44 acres
The South Indian cotton yarn market remained steady this week
BUMCHUMS FORAYS INTO WINTERWEAR WITH WINTER JACKETS AND SWEAT SHIRTS
appareladmin
Rupa has emerged as one of the largest manufacturer of hosiery and innerwear brand, in men’s branded innerwear category. The Economic Times conducted an extensive survey and shortlisted 45 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. Now, not only ‘Rupa’ has evolved as parent brand for […]
appareltalk
There is obviously a shift in trend in the Indian innerwear market from a price sensitive to a fashion quotient market. The Rupa Group is strengthening its position in premium and super-premium segments by licensing of foreign brands like ‘FCUK’, ‘Fruit of the Loom, Inc.’, a New York Corporation, and WOS of Berkshire Hathaway Company, […]
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‘Bumchums’ launches new ad campaign to reinforce its core message, Fun It Up! The new campaign is an attempt by the brand to resuscitate its public perception, and emerge as a young and fashion forward brand that it is! Announcing the launch, Rajnish Agarwal, brand president, Bumchums said, “We are delighted to roll out the […]
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Bumchums, the casual wear brand from the House of Rupa, launched a new range of casual wear for women. Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women who lead an active life. The collection presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available […]
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