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Woolmark launches ‘Merino Reimagined’ With Ajio Luxe And Tata CLiQ Luxury, Bringing Merino Wool’s Performance And Year-round Comfort To Indian luxury Consumers

Woolmark has launched a strategic, collaborative campaign with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, spotlighting the versatility and advanced performance capabilities of Merino wool. The campaign, titled “Merino Reimagined,” aims to shift consumer perception by showcasing wool as a modern, year-round luxury fibre rather than solely a heavy winter material. […]