Swarovski appoints Vivek Ramabhadran as Vice-President for Asia South Region

Swarovski appoints Vivek Ramabhadran as Vice-President for Asia South Region

Vivek Ramabhadran from his current role as Managing Director, Swarovski Professional India has been promoted to Vice President for the Asia-South region today. Mr. Ramabhadran will spearhead the development and execution of the business strategies at Swarovski Professional Asia-South that includes Middle East, India & the subcontinent, Thailand, South East Asia (Singapore, Indonesia, Malaysia) and Australia & New Zealand. Mr. Ramabhadran will continue to be located in Gurgaon and will be closely involved with the growth priorities in India, till a successor is appointed. Mr. Ramabhadran will report to Christian Doose, Executive President, Global Sales, Swarovski.

Quote from Christian Doose on Vivek’ appointment: “We are delighted to announce Vivek’s appointment to head the Asia-South region for Swarovski Professional. Under his leadership, the Indian business has demonstrated strong growth over the past 3 years, and the brand relevance has also been steadily developing in key premium and luxury user segments. Hence, we feel excited to have Vivek now take the Asia-South region to the next level.  Asia South is an important growth contributor for the globe and India a leading center for fashion couture”

Delighted with his appointment, Mr. Ramabhadran said, “It’s a wonderfully exciting opportunity, and I am looking forward to help Swarovski Professional build a strong growth foundation in the Asia-South region. Key priorities will be to create strong value for the premium to luxury user base and trading partners across the region.”

Before spearheading the operations in India for over 3 years, Vivek Ramabhadran had completed a year in the Swarovski Professional business out of Dubai looking after Strategy and Business Development for the Asia South markets (Middle East, India, SE Asia, and Australia/NZ). Prior to Swarovski, Vivek had spent over 4 years at McKinsey & Company with a focus on serving clients in the consumer goods space across a range of strategic and organizational topics, across Middle East, Europe and Africa regions.

About Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design and lighting industries across the globe. Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything and have become the creative partner of choice.

Products made using Swarovski crystals are recognizable by the ‘Crystals from SWAROVSKI’ seal. Based on the concept of the traditional seal, which was historically used to prove the authenticity of items of value, the ‘Crystals from ‘SWAROVSKI’ seal confers distinction on everything it graces. Created using high-security hologram technology on silver foil, it bears the words ‘Crystals from SWAROVSKI’, together with founder Daniel Swarovski’s signature, and the year in which Swarovski was established: ‘Since 1895’.Look out for the “Crystal from SWAROVSKI tag on couture garments, which indicate the use of genuine Swarovski crystals.

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