SPRING SUMMER COLLECTION BY DUKEPopular garment brand, Duke’s spring summer collection-2015 exudes T-shirts, Shirts, Jeans, Lounge wear, Shorts and ladies Tops which allures a fresh air of sophistication and an expression of pure aesthetic pleasure. The appreciation for craftsmanship lends a lyrical element in intriguing ways.

Duke summer collection places strong emphasis on intricate craftworks and mirror finishing with great alacrity. Silhouettes have been getting more interesting for a while now and structured is the route to take this season to add a new dimension to your wardrobe. The new collection boasts of some very exciting colour combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, washings etc providing a right selection for urban street wear category.

The product range comprises T-shirts, Shirts, Trousers, Denims, Bermudas, Lowers, Lounge wears, for Men, Women and Kids with price ranges from 425/- onwards. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling. The most highlighted product category is Value packs which comprise different T-shirts pack in attractive colours combinations and styles like 3- round neck T-shirts pack.

The spring summer collection included everything that one needs in the summer to look stylish and comfortable. This Collection is must for every wardrobe with wide options in casuals, office wear, and evening wear. Considering the Indian climatic conditions  and to keep the freshness intact, the cloth have been treated with special sweat absorbent technology  thus  making one feel fresh and active all through the day. Keeping the sultry heat in mind the colours, shades and fabrics are carefully chosen to look cool in hot summers.

Four decade-old, Ludhiana based Duke Fashions (India) ltd, has received the most coveted ITID National Award for manufacturing quality Garment, ISO 9001:2008, Employee safety award by Punjab Government. The brand has also been proclaimed the no 1 selling T-shirt brand in India by ORG-MARG in its survey. It has also got two national awards- ‘Excellent Quality Readymade Garment’ and ‘Outstanding Entrepreneurship’ by ministry of micro, small, and medium enterprises. Duke has been conferred with president award for Excellence in Innovation and Manufacturing Quality Readymade Garment. Recently the brand has been crowned with Indian Power brand at Power Brand Glam 2013 held at Las Vagas, US.

With the help of its exhaustive advertising and promotional campaign, the brand has entered the markets of UAE, Srilanka, Nepal, Bangladesh, Jeddah etc. Recipient of “Most Preferred Apparel Brand” and “Inspirational Leadership” Awards for its innovations and product quality, Duke has an unbeatable marketing network comprising over 4000 multi-brand outlets and 0ver 320 exclusive stores across major cities in India. Moreover, the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory, Spencers. Etc. It is also doing online business with Myntra.com, Snapdeal.com, Jabong.com, Flipkart.com, Fashionara.com, Amazon.in, etc, company sources said.

To enter Sportswear Segment, Duke has launched its new Footwear collection ‘STEP AHEAD’. Step Ahead footwear collection is specially designed and crafted for utmost comfort, style and durability. Duke is diversifying into many segments. The company is now providing an ‘endless range of products’  which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids.

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